It's no secret that video is a powerful way to reach your audience. Think about how many are shared each day… whether it be cats doing cute things, a compelling piece on social issues, or an expert discussing a topic… people eat them up.
Statistics prove this point. According to the Online Publishers Association, 80% of internet viewers recall a video they saw on a website in the past 30 days. Of that percentage, 46% took action after viewing it.
22% visited the website listed in the video and 12% purchased the specific product featured. Talk about a good conversion rate!
Even if your video doesn't sell anything, imagine being that Expert whose video went viral. It would be incredible for your business.
Unfortunately, many Expertpreneurs® are still stuck in the past. Whether they realize it or not, they're just shooting themselves in the foot. They are missing out on a huge opportunity to take their business to the next level.
That's why this week I'm showing you how simple it is to put a video together…
Which types resonate most with audiences…
And what to do if you really don't enjoy being on camera…
You Don't Have to Be Spielberg
A huge fear for marketers is the perceived difficulty of making a video. After all, how could we ever hope to match the quality of TV and Film these days?
Even the YouTube giants have incredible picture quality and cinematography. You can't help but wonder if they have a team and a big budget.
The fact is, you do not need all of that to create effective video. In fact, all you need are a few things you probably already have!
First of all, I bet you have a smartphone or tablet. Possibly both! That's all you need for filming. The video quality is fantastic these days and even the top marketers use them.
Second, you most likely have a computer. Most laptops have a webcam built in, if you don't have a smartphone or tablet.
Also, most computers come with free video editing software for simple touches to your piece. You can cut it down, edit out mistakes, and make sure it's in the right format for whatever platform you upload it to.
I realize everything I just said sounds scary, especially if you aren't technologically inclined. However, I promise these programs are very intuitive. Most are designed for the average consumer, so you can get your videos recorded and uploaded in no time.
My final recommendation, whether you are using a handheld, a smartphone or a tablet, is to invest in a tripod. They are inexpensive and make your life a lot easier. All you have to do is click your recording device in, and you can record hands-free!
When you have that equipment you are ready to start filming! Now I'll show you a few proven themes you can use to make sure it's a winner.
Best Types of Video For the Expertpreneur®
“How-To” videos! Whether it be for building a cabinet, making spaghetti and meatballs, or putting up wallpaper… If there's a task, there's a video on how to do it.
The same goes for marketers and business owners. Haven't you ever wanted to know how to set up a webpage or use an autoresponder? It's much easier to watch a video than read a lengthy essay on it.
It doesn't have to be complicated, of course. All you have to do is show your audience step-by-step how to do something.
For example, if you are a fitness coach, you'd provide workout videos. If you are a relationship coach, perhaps you could offer videos on how to communicate about problems with your mate.
Another great use of video is a demonstration of a product or service you offer. Studies show that 90% of online shoppers said they find video useful in making a buying a decision.
While this may seem challenging when selling expertise, you can create video showcasing different parts of your info product, snippets of your live events, or even samples of a day going through your program.
The point is to give your audience a taste of what they can expect when they make a purchase with you. This eases their anxiety and allows them to get excited about what you're selling. Adding testimonials to these doesn't hurt, either.
Finally, a simple video of you discussing a topic in your field is hugely valuable in establishing authority as an Expertpreneur®. When people search those keywords, they will be impressed to see a video of you pop up.
When they watch it, they'll see you speaking confidently and believe you know a lot about your field. That'll inspire them to check out your website to see who you are and what you do.
In my own business, I use both this and the how-to formats quite frequently. I call my video channel Expertpreneur® TV, and I create both 8-10 minute videos on general marketing struggles for Expertpreneurs®, and also two minute tips with quick how-to's for improving your business today.
They aren't glitzy or glamorous, but they offer valuable, actionable information, and allow my audience to get to know me personally. Which is all you need for a successful video campaign as an Expertpreneur®. You can check it out here.
However, while all of these formats are key to your success, you want to make sure you put your best foot forward. That requires a little preparation for…
Creating the Best Possible Video
First, while it may sound challenging, you should consider creating a script for your video. Or, at the very least, a solid outline.
By having a script to guide you, you'll always know what you're going to say and will never get lost in the middle of your video. This will make your life a lot simpler when you've finished (with less editing!)
They key with scripts is to make them sound like you are speaking naturally. The best way to go about this is to write a draft of what you want to talk about. Don't hold back, just write everything out.
Once you finish, go back and read everything out loud. If any lines sound funny or canned, tweak them to sound more natural.
Often, you will read a line as you would naturally say it, versus how it's written on the page. Keep an ear out for those moments, and change those lines to what you said out loud.
Do this a few times, and you will ultimately have a script that is natural and flows freely. Showing your personality to the world, and getting them to fall in love with you.
After you've recorded the video and you're happy with it, all that's left to do is upload it to your website and to your favorite platform. I highly recommend using YouTube – it's the second largest search engine in the world!
To improve your chances of being discovered, come up with a bunch of keywords that apply to your piece. For example, if you're doing a video on green smoothies as a nutritionist, you would tag it with nutrition, healthy, smoothies, kale, spinach, etc…
You want to make sure it's visible to anyone who would possibly be interested in watching it!
Another element to add to your video once you've put it on YouTube is a description and a link to your webpage. In fact, you can set it up so links pop up during your video and viewers can click on them as they please.
Now, as I promised, here's an alternative
for those who hate being on camera…
What you can do is create a Powerpoint presentation or a slideshow and record your voice over that material. Effectively making a “video” of that instead.
Most laptops have microphones built in, so you just have to talk over your slides, save it in an appropriate format for uploading, and use that! These still allow you to connect with your audience, without worrying about “stage fright.”
Finally, a popular trend these days is short animated marketing videos. They're charming and fun to watch, and typically narrated. You could always invest in creating one of those if you have the money to do so.
Take Advantage of This Opportunity
Video is here to stay. Either you use it to improve your business or miss out on a lot of potential clients.
It doesn't have to be challenging – just a short video of you talking about your expertise can be enough to draw in your prospects and get them invested in you. Boosting your retention and ultimately your profits.
So, take a little time to brainstorm ideas. What would be best for your business? What would your target audience get the most from?
As intimidating as it might seem, once you get started you'll realize how simple it is and how much it will impact your business. Transforming it into the Easy, Simple, and Lucrative business of your dreams.