Vision and Mission – Your Guiding Light

vision-and-missionEveryone has a purpose in their life; a reason for doing what they do.

Perhaps you want to provide for the hungry, improve the environment, or reform education. Maybe your goal is to create a better life for your family or to have the income and personal freedom to be able to volunteer.

No matter what it is, this mission gives you a real reason for existing. It inspires you to jump out of bed in the morning and get straight to work, regardless of how you feel or what happened the day before.



As an Expertpreneur®, that light helps you navigate your business. It pushes you over the biggest hurdles, because you are fighting for something greater than yourself.

So, as you can imagine, not having a clear picture of your vision and mission can hold you back from attaining the success you seek.

That's why today, I'm going to show you how important it is to clearly define your vision and mission. Not only for the success of your business, but for your overall joy and happiness in life.

I'll show you my personal guiding light, and how it has brought me more success than I ever imagined…

The “money spot” that the richest men and women in the world have discovered…

And the one thing you need to find to make a difference in this world…

Inspiring Change

vision-and-missionMy husband and I both support an organization that is near and dear to our hearts: X PRIZE Foundation.

X PRIZE's mission is to be “a facilitator of exponential change. A catalyst for the benefit of humanity.” And to accomplish that, we use the power of competition. Offering large prizes to people who discover imaginative breakthroughs and solutions to problems that once seemed impossible to solve.

For example, we had a space initiative to begin the development of the private space industry. Now that space travel isn't exclusive to the government, X PRIZE offered a $10 million prize to “the first team to build and launch a spacecraft capable of bringing three people to 100km above the earth's surface, twice within two weeks.”

Quite an impressive feat, right? This is just one of many that have been made possible by this organization. Others include solutions for the environment, health and wellness, and education, to name a few.

When I discovered this organization, it really spoke to me. I believe that government will never solve some of our world problems, and we need to incentivize the population of this world to find those solutions. And X PRIZE has an amazing method of catalyzing that change.  Check out in the video below  to find out more about what the X PRIZE does.

Now that I am a part of this organization, I truly have a reason for waking up in the morning. I feel fired up and ready to go no matter what troubles come my way, because I have a purpose greater than myself. And when I think about this organization, all of my fears and frustrations fade away and become obstacles to overcome.

I can't stress this point enough – when you find that thing that means the world to you, it changes everything. And it doesn't have to be anything as grand in scope as X PRIZE. It could be creating a better life for your children, or helping people who have helped you in the past.

The point is, when you look beyond the mechanics of business building, and getting clients, and just making money for the sake of getting rich… you gain a stronger sense of purpose. You get more done.

And the good news is you can incorporate your passion directly into your business. Helping you find the key “money spot” for you to thrive and be happy.

The Secret Formula for Success

vision-and-missionWhen creating your business, it's important that you find the right “fit” for you. Something you are passionate about, which serves a hungry “niche” audience, plays to your natural strengths, and fulfills your mission in life.

That's what I refer to as the “money spot” – the place where all of those elements converge. It can take time to figure out exactly what that is for you, but it's worth your time.

As you already know, having a defined niche market is the key to success. Knowing the kind of people you want to help, your “Ideal Clients” and what it is they are looking for.

That is the first step to this puzzle – finding your hungry audience in a niche market. What do they need that you can provide, that few others do and how badly do they want it?

The next step is figuring out your natural strengths. Are you a good speaker? A good writer? Do you love teaching? Perhaps you are better one-on-one than with large groups?

No matter what your strengths are, you want to build your business to leverage them. Showcasing what you do well, in a way that can help others.

Then think about what you are passionate about. What do you love more than anything? For some it's helping others in person, others love to speak to large audiences, others love to write, and the list goes on and on…

Using a mainstream example, have you seen the popular YouTube clip floating around of the 80 year old woman who dances Salsa on London's Got TalentShe showed up, everyone thought she was crazy, and then she dazzled them with an extraordinary display of physical ability. Especially for her age!

And she proves the point – when you have passion and dedication to something, you can accomplish anything. And people will be immediately drawn to you because it's so clear you love what you do and are driven.

Now, what is your mission in life? This is similar to passion, but the difference is that your mission is your goal. How you want to impact the world in a positive way?

It can be anything… wanting to create a good life for your family, or fighting for world peace. The point is, how can you incorporate that into your overall business model?

As an example, you might be a life coach who is passionate about guiding women into meaningful careers. Perhaps your mission is to improve gender equality in the workplace, and by helping girls pursue careers males generally go after, you can achieve that goal. Your natural talent is in assessing women’s strengths, and helping them put their best foot forward to achieve success.

With all of that, you have a hungry niche market (women who are looking for success), passion in helping them, a mission to improve work opportunities for women, all while using your natural talents. What a great model for a business!

Finding Your “Why”

vision-and-missionMuch of what I am discussing in this article can be reduced to one critical question – “What is your why?”

It may seem trivial, but as I've mentioned, knowing why you do what you do will get you through the hardest times. It will help you overcome obstacles and pick you up when you're feeling down.

All of the greatest Expertpreneurs® and business owners in the world have a “why”, and they remind themselves of it every day.

Warren Buffet, an incredibly famous investor, created a Billionaire's club, including Bill and Melinda Gates, for people with large sums of money, with the goal of finding a sustainable way to give their wealth back to the world to solve what up till now have been unsolvable problems. Their goal is to redistribute 99% of their wealth back to the people and organizations who are making a difference in the world.

Magic Johnson wanted to provide education to children in Africa who had little to no access to it. He saw an opportunity with computers in the 90's, and jumped on it to provide them in a low cost way to underprivileged areas.

The point is, when you know your “why” and think about it every day, you come up with amazing ways to achieve it. You open your mind up to infinite possibilities, ready to receive your “aha!” moment and make it happen.

An exercise I encourage all of my clients to do is to write down what they believe their “why” is on a piece of paper. Much like you would do your value proposition or elevator pitch.

Read it out loud to yourself, and see if there is any way you can refine it. Make it clearer and more concise. You don't need to limit yourself, but you want to create a mantra that you can repeat every morning and every night.

Not to mention when you talk to others about why you do what you do.

Spend a few weeks on it, and see where it goes. You may already know exactly why you are in your business. But after this exercise, you'll have a great way of expressing it.

And if you find you are having difficulty, or just want to understand why your “Why” is so important, I highly recommend you check out Simon Sinek's“Start With Why.” It goes even deeper into the power of knowing your purpose. And shows you how great leaders have used it in the past. You can check it out here.

No matter how long it takes, by really solidifying your “Why” you'll accomplish so much more in life. And you'll develop a steely resolve you've never had before, to make your dreams come true, no matter what it takes.

The Real Reason We Do What We Do

This is a topic that is near and dear to my heart.

In fact, when I take on clients, it is a prerequisite for me that their heart is in the right place. That their reason for becoming an Expert business owner truly involves helping others, and not just obtaining wealth.

This isn't to say that wanting money is bad – far from it. However, if your goal is purely money, you may not care how you get it. But if your goal is beyond that, the process will mean a lot more to you.

And with that, you'll not only have a longer lasting career, but you will have a lot more fun. And that makes for the best Expertpreneur®.

So, if you don't yet know your “why,” start thinking about it this week. Talk to your friends, family, colleagues, and coaches about it. Feel free to contact me through Social Media.

Because once you're confident about that, you will become an unstoppable force on the way to success. And the world will be better for it.

Sheryl Wolowyk photoSheryl Wolowyk is Founder of Expert Elevation a business coaching and entrepreneur training company for “ExpertPreneur's®” who make a living sharing their knowledge and expertise. Sheryl shows “ExpertPreneur's®” how to grow a lucrative business and influential brand with her income acceleration system & “ExpertPreneur®” roadmap.  She provides online programs, live events, coaching and VIP days to help clients develop an effective business strategy and utilize simple but powerful marketing and sales techniques to attract a steady stream of ideal clients, so they can live the life of their dreams while making a big difference in the lives of their clients.