Promote Your Business with Videos

8 Ways to Use Video to Promote Your Business To be competitive in today’s online market, your marketing strategy must contain video. It’s a powerful form of content, which is rapidly becoming the primary marketing tool of choice for many small businesses. That's because videos showcase you and your company's personality. They convey, in images, what you and your mission/vision are all about. They

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Capture More Leads to Your Website

How to Capture More Leads on Your Business Website What’s the number one thing your website needs? If you answered "more traffic" or "more comments on my blog posts," you'd be in good company. But you'd be wrong. In fact, the only thing your website needs is to capture more leads. Generating leads for your business is a website's main function. Capturing more leads isn’t brain surgery or rocket

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How to Get More People to Open Your Emails

Using subject lines the right way can greatly improve the number of people who actually open and read your emails. Unless your subscribers open the email, they can’t read and act upon the goodies inside, right? What do your subject lines say to your readers? Are they drab and make your subscribers head for the delete button? Or do they POP and make them want to read further? If you’re struggling to

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Top 10 Myths About Owning Your Own Business

Owning a business can be great, as long as you go in with your eyes open. Here are common misconceptions: I’ll be my own boss. Your customers become your boss, and can hire and fire you like any corporate superior. I’ll have more free time. You’ll likely work more hours until your business is ready to thrive without you. It’s just me…I don’t need a business plan. Every business needs one.

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Building Endurance for Maximum Performance

Teri, 36, a married mother of two, has always been a hard worker and it’s paid off: In a six-year period, she has been promoted four times. Lately, however, she just doesn’t feel the enthusiasm for her work that she used to. She’s often tired, impatient and makes more mistakes. She also feels increasingly distant from her husband and kids. On paper, her life is everything she’s ever wanted. Then why isn’t

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The Consultant’s Most Useful Client-Getting Tool

As an Expertpreneur®, you have a wealth of options for gaining clients. You can create a powerful lead generation system to draw prospects into your world... develop quality, actionable content to showcase your unique expertise and perspective... and convert with irresistible offers that shoot straight to their heart. All pushing them towards “pulling the trigger” and working with you. However, while

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Are You Ready To “Ramp Up Your Revenue?”

If you wish you had more good clients… If you wish you earned more than you do now… If you wish you could make more progress, while working less… you are like most "expert" business owners I know. You know what your dream business looks like, but you just don't know how to get from where you are now, to where you want to be. And whatever you try to do just doesn't seem to work out like you

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How to Connect on Pinterest and Instagram

Pinterest and Instagram are probably the most overlooked social platforms by marketers today. It's unfortunate, because between the extreme “shareability” of visual media... the rabid fan-bases that spend a lot of time on these channels... and the opportunity to connect on a very human level, you have a great opportunity to get a foothold in an untapped market and take your business to a whole new

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