Promote Your Business with Videos

8 Ways to Use Video to Promote Your Business To be competitive in today’s online market, your marketing strategy must contain video. It’s a powerful form of content, which is rapidly becoming the primary marketing tool of choice for many small businesses. That's because videos showcase you and your company's personality. They convey, in images, what you and your mission/vision are all about. They

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7 must-have Features for Blogs

7 Must-have Features for Your Blog  Blogs are a great way to connect and build relationships with your potential clients. Depending on what you talk about, they can help you reach a completely new audience and they give your audience a way to get to know you and your brand, and to participate in your community. All of these are important for both growing your business and growing your blog following.

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Top 10 Myths About Owning Your Own Business

Owning a business can be great, as long as you go in with your eyes open. Here are common misconceptions: I’ll be my own boss. Your customers become your boss, and can hire and fire you like any corporate superior. I’ll have more free time. You’ll likely work more hours until your business is ready to thrive without you. It’s just me…I don’t need a business plan. Every business needs one.

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The Consultant’s Most Useful Client-Getting Tool

As an Expertpreneur®, you have a wealth of options for gaining clients. You can create a powerful lead generation system to draw prospects into your world... develop quality, actionable content to showcase your unique expertise and perspective... and convert with irresistible offers that shoot straight to their heart. All pushing them towards “pulling the trigger” and working with you. However, while

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Using Stories to Connect With Your Audience

  I was living what many would call a “picture perfect life.” I had made partner at a successful management consulting firm after only two years. I had a thriving practice, and I held a lot of influence. I also have a beautiful family – a wonderful husband and children who I love. And I was in good health. From the outside, everything was as it should be. Yet, I was deeply

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Are You Ready To “Ramp Up Your Revenue?”

If you wish you had more good clients… If you wish you earned more than you do now… If you wish you could make more progress, while working less… you are like most "expert" business owners I know. You know what your dream business looks like, but you just don't know how to get from where you are now, to where you want to be. And whatever you try to do just doesn't seem to work out like you

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How to Connect on Pinterest and Instagram

Pinterest and Instagram are probably the most overlooked social platforms by marketers today. It's unfortunate, because between the extreme “shareability” of visual media... the rabid fan-bases that spend a lot of time on these channels... and the opportunity to connect on a very human level, you have a great opportunity to get a foothold in an untapped market and take your business to a whole new

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Facebook For Business Done Right

  Chances are you have a personal page on Facebook. I'm sure all of your friends and family do, too. Perhaps you even have a business page set up for your Expertpreneur® business. A place where you share updates, connect with your prospects and clients, and do everything you can to attract “likes.” All to help promote your business and boost your bottom line.   Unfortunately, most

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What Being Strategic Means For an Expertpreneur®

One of the biggest hurdles for Expertpreneurs® is the time for money trap. Because your service is sharing knowledge with others, you can spend a lot of time giving one-on-one coaching, training, or lessons to clients. And while you may charge a decent hourly rate, ultimately you're only getting paid for the time you give. Not a great formula for creating a successful business that gives you a great

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