Chances are you have a personal page on Facebook. I'm sure all of your friends and family do, too.
Perhaps you even have a business page set up for your Expertpreneur® business. A place where you share updates, connect with your prospects and clients, and do everything you can to attract “likes.” All to help promote your business and boost your bottom line.
Unfortunately, most Expertpreneurs® don't have a real plan when they set up their business pages on Facebook. They don't understand how Facebook works and don't have any help to make sure it's worth the time and financial investment. Ultimately gaining nothing from their efforts.
Frankly, if you want Facebook to pull any weight in your business and generate a steady stream of qualified prospects, you have to do it right. That's why today I'm showing you the best practices for developing an impactful Facebook business page.
- You'll discover how a calendar can make or break your success…
- Why you need to be as timely as possible with your updates…
- And how to make sure your posts are actually reaching your entire audience.
Keep Your Audience Updated
One of the most important elements of Facebook is status updates. They're your way of communicating with your followers and sharing what's going on in your world.
However, the only way to stay relevant and make sure your followers are actually paying attention to what you say is by updating consistently. Which can be anywhere from once a day to many times a day.
As you can imagine, this can take a lot of time. Especially for a busy Expertpreneur® like yourself who has many other things to worry about.
Well, here is where the “best practice” of developing a content strategy comes into play.
A content strategy is simply a calendar you put together of what content you're going to release and when. It's your way to plan everything beforehand so you're not flying by the seat of your pants.
The fact of the matter is, planning is helpful on many levels. For one, it can help you connect content with the products and services you're promoting in your business. You can make sure that everything is congruent and supports the ultimate goal of gaining clients and customers.
Beyond that, you provide more value to your audience. When you're just reacting every day to what needs to be done right now, you're not going to create the best work. And your audience will notice.
When you plan out your content, you'll not only have the time to develop quality content that your audience will appreciate, you'll also be able to pass along the calendar to a support staff and have them take care of it. Allowing you to wipe your hands clean of the task and focus on what you do best – helping others. An absolute best practice for successful Expertpreneurs®.
Developing a content strategy eliminates stress, improves quality, and boosts your bottom line. All helping you become the top tier Expertpreneur® you've dreamed of becoming.
That said, social media is on the 24 hour news cycle. So you want to plan out a calendar that hits your audience with relevant, actionable, and valuable content every single day. Otherwise they won't pay you much attention at all.
So, how can you make sure your content is what your audience actually wants to see? That just takes working a little smarter and letting them tell you.
How to Best Engage Your Target Audience
One of the biggest challenges with connecting to your audience on
Facebook is making sure your posts are relevant.
You see, Facebook tests you to make sure your communications are up to snuff. To do so, they only release your updates to a small group of people to start.
If that goes well, meaning they like, comment, and share it, they'll release it to more. If they don't engage with your post, it stops dead in its tracks.
So, because of how unforgiving they are, you need a far deeper understanding of your prospects than your standard research. While knowing their fears and problems, as well as hopes and desires is vital to your success, the 24-7 nature of social media requires you to be on top of what's current at all times.
That means that the “timeliness” of your posts is just as important as the value they provide. They must address what your prospects need and want RIGHT NOW.
A great way to ensure that you're hitting those points is to leverage what's going on in the world right now. If there are any news stories related to your industry, share them with your audience ASAP and comment on them. Give your unique perspective on the issue.
Beyond that, you can be timely by tying your communications in with holidays and seasons. Talk about getting a bridal body for wedding season in June or finding a lover to share Valentine's Day with. So long as you remain congruent with your business, the possibilities are endless.
Another great way to ensure that your messaging is perfectly targeted is to make it only visible to certain groups of people.
Facebook has the option of dividing your list into different categories. Meaning, you can separate your prospects by gender, age, occupation, location, you name it and see how your communications fare.
If you end up getting a lot of “likes” and “shares,” chances are you're doing something right. You should make note of the group and the type of messaging that elicited a response. And keep on doing that.
On the flip side, if it goes by largely ignored that means it wasn't right for that list. Again, take note of it and either try it with a different group or tweak the messaging for the same group and see how the results compare.
The point is, you can test to see what works and what doesn't. And just like in your business, that's the best practice for success.
Finally, when your audience does engage with your Facebook posts by “liking” them and leaving comments, you need to be responsive. If you ignore them for too long, they'll see you as a disengaged marketer and will start to return the favor.
However, as you can imagine, keeping up with comments takes a lot of time and energy. So the best practice is to have your assistant monitor these things, and then after a certain amount of time – perhaps a few hours – have them compile the comments and forward them to you.
Then, you can take a look at them all in one place, decide how you want to respond, and have your assistant take care of it for you. Eliminating the need for you to be constantly checking your Facebook and manually responding to each and every person.
The Power of Analytics
Once you've started testing your Facebook posts, you're on the path to truly seeing success on Facebook.
You'll have a broader understanding of what works and what doesn't… be able to make sure the best possible messaging reaches your audience… and start connecting with more people than ever thanks to likes and shares. All helping your business grow.
Once you've identified a few posts that have worked well, you can leverage what Facebook calls “boosted posts” to get the most out of it. Boosted posts are akin to paid advertisements – for a nominal fee, you can ensure more people see your messaging.
Before you scoff at this, I urge you to give it serious consideration. I know many Expert business owners who have difficulty generating leads with traditional methods. And, for whatever reason, they have a lot of success with boosted posts on Facebook.
And, believe it or not, chiropractors are among that group of successful Facebook advertisers. Who would have thought?
Anyway, this service is particularly useful when you're promoting a big event, releasing a new product, or sharing a big announcement in your business. It also works if you're trying to get your prospects to opt in for a new lead magnet. Basically, any activity that could lead to a conversion.
The fact is, if you are crystal clear about what engages your audience, you can attract a whole new batch of leads and prospects into your business. All because of one simple post you created.
In addition to testing your posts and boosting your optimized communications, you can apply a few direct response principles to improve your conversion rates even more.
For one, you want to create a level of urgency in everything you share. Tell your audience that you have a special this weekend only. They'll be able to access your program and get a special bonus or discount if they get in before midnight on Sunday.
Beyond that, you can encourage activity with promo code marketing. Tell your prospects they can get your most famous product for 50% one day only by using this special promo code only found on Facebook.
This will get them to not only act fast, but also get them to share your content so their friends and family can enjoy the discount as well. A win-win for everyone.
Set Yourself Up For Success
You may think Facebook is a silly place to promote your business. After all, aren't there new and exciting social media platforms out there?
To that I say, you never know what will end up working the best in your business. Who would ever have thought that chiropractors would find huge success through Facebook?
So, if you have a Facebook business page or have been interested in developing one, take these suggestions and implement them today. It will take time to set up a content calendar, but it will absolutely be worth it for your success and your sanity.
Do this the right way and you could truly boost your business to a whole new level through Facebook. In fact, it could end up being the most successful channel for marketing and sales in your business. You'll never know until you give it a shot.