September 2016 Coaches Corner
How Many Projects Have You Started and Not Finished?
As ExpertPreneurs®, we come up with wonderful ideas.
Unfortunately, they tend to come to us in the middle of another project. Whether we're preparing a presentation for an event, having a mastermind meeting with other coaches, or working on a product or book, ideas pop up unannounced, demanding our attention. Distracting us from whatever we were working on.
I can't even tell you the amount of times this has happened to me. I'm almost embarrassed to admit it, but my own thoughts make it very difficult to focus.
However, accepting that it's a struggle helps me fight it. By addressing the issue head on, I am able to work to get past it.
When you do that, you get more done, and your business goes from stress-filled and frustrating to “Easy, Simple, and Lucrative.” Which is a lot more enjoyable in the long run.
So today I'm going to talk about the common issues we face as ExpertPreneurs® and how you can overcome them.
I'll pull back the curtain to share problems I personally face and how I deal with them…
You'll see how two seemingly opposite “P's” can hinder your progress toward success…
Including the most important thing an ExpertPreneur® can have to stay on track.
You Are Not Alone
Let me put this out there right away: I struggle with having too many ideas.
I will start up a project, and become laser-focused. Then, inevitably during the process, a big idea will come into my head. I'll think “wow, this could be really great! But it doesn't really apply to what I'm doing right now. I think I'll work it into a new project!”
Thus a new project is born. I halt my progress with the original task, and start working on the new one. And then it happens again…
I get another big idea, and move onto a third project! And so on.
This is the plight of being an ExpertPreneur®. We are always coming up with great ideas. And we get so excited, we want to do everything all at once.
However, it also makes it incredibly difficult to get anything done in a reasonable amount of time. If we finish anything at all!
When you give into this, you become the clichéd “idea man” – the guy or girl with all of these great ideas and nothing to show for them. Which doesn't help your bottom line.
When I realized I had a problem with staying focused, I knew I had to do something about it. After all, it really hurts my productivity and the level of success in my business.
So, the first thing I did was purge my desk of clutter. Any papers that I either don't need or don't pertain to what I am currently working on, I throw out or file away. Without hesitation.
Then, I tackle my email.
I don't know about you, but I hit a point in my life where I was receiving 400 emails a day. Talk about a huge amount of junk that I'll never be able to read. Even emails from my clients were getting buried underneath it all.
Part of being an ExpertPreneur® is wanting to stay connected to the pulse of marketing and your industry. However, that can mean having your name on countless mailing lists and getting bombarded with information. Making it impossible to keep up.
So, one day I went through my inbox and unsubscribed from everything I didn't read regularly. I deleted or archived everything else.
I can't even tell you how much weight has been lifted off of my shoulders since doing this. I focus better on my own projects, take less time to find info I actually need, and run less of a risk of getting distracted by other ideas.
The “P's” Hindering Productivity
Aside from issues with distraction, there are two other major reasons why we don't get things done: procrastination and perfectionism.
Now, they may seem like they don't relate to one another. After all, perfectionism implies “being perfect.” And perfect people do everything right, don't they?
In this case, perfectionism is believing projects have to be perfect before finishing them. This goes for anything you might create – books, articles, videos, information products.
As you can imagine, since nothing can ever truly be perfect… a perfectionist never finishes anything.
Procrastination is a symptom of perfectionism because it's easier to put things off than to ever face finishing them. We either stop working on them entirely, move onto something new, or give excuses as to why we haven't started yet.
See how vicious this cycle can become?
If everyone in the world worried about putting out a perfect product, there would be nothing to buy. None of the great Expertpreneurs® of our time would be in business. You would not be reading this newsletter right now.
You have to accept that your products will be good, potentially great, but never perfect. And that is okay. All that is important is that they address your target prospects' fears and frustrations, hopes and desires, and provide solutions and value in their eyes.
As Dan Kennedy famously said, “good enough is good enough.”
The more you create, the better you will become at creating things. People will appreciate you sharing your knowledge, and want to learn more from you. Clients will love “taking you home with them” in the form of an info product, a book, a course, or a webinar.
Ultimately, the satisfaction of completing a product and helping your Ideal Clients far outweighs the repercussions of your product “not being perfect.” In fact, I bet very few people will even give that a thought.
The One Thing We All Need
When you go to a gym by yourself, how do you perform? I bet that answer changes depending on the day.
Maybe one day you have a killer workout. Then the next you are sore, tired, and don't feel like bothering, so you do a half-baked job. And no one is the wiser for it, except you.
How do you think that would differ if you had a personal trainer? Someone to hold you accountable each and every time you went to the gym?
Probably quite a bit. After all, you don't want them to think you are a slacker. They'll know if you do three sets of sit-ups versus two. And they'll care.
No matter who you are or where you are in life, having a coach to hold you accountable is always helpful.
As Google CEO Eric Schmidt said, “Every famous athlete, every famous performer has somebody who’s a coach. They can give them perspective. The one thing people are never good at is seeing themselves as others see them.”
Even though I'm aware I have a problem with keeping focused on my work, and starting too many projects at once, I have a coach to keep me in check. Just like Eric Schmidt does.
We conduct regular calls where I tell her what's going on and what I'm doing. She then shares her thoughts and helps me streamline things so my business doesn't get out of control. She helps me achieve more while doing less.
Ironic though it may be, we ExpertPreneurs® are usually better at helping others with their problems than helping ourselves. I am able to help ExpertPreneurs® improve their businesses and focus on what's important. Yet, I need someone to check my focus.
That is why I am here to help you while you help others. You can count on my understanding and outside perspective to keep you on track with your projects, helping you create an “Easy, Simple, and Lucrative” ExpertPreneur® business.
And, frankly, if the CEO of Google uses a coach, then all of us could benefit from one!
Finish a Project This Month
Here's a challenge for you: Regardless of where you are with your projects, put all of your time into finishing just one this month. Regardless of what it is, completing it will put you in a much better place than you are now.
It can be anything – a new blog series, a newsletter, or even a full-blown product.
No matter what you choose, you will have a tool to elevate your positioning as an Authority, a new way to generate leads and income, and be one step closer to living the ideal ExpertPreneur® lifestyle. Certainly worth the extra bit of effort, right?
So, clear your mind and your physical space of clutter, set clear goals, and throw caution to the wind. If you know your Ideal Client inside and out, you can give them something they really need. Just don't forget I am here to help you every step of the way.
Finish just one project, and take your business to the next level every time!