You became an Expertpreneur® to live the life of your dreams. Helping others transform their lives with your expertise, creating an Easy, Simple, and Lucrative business, and breaking free of the “trading time for money” trap many people fall into.
However, the more you develop your business, the more you realize just how much work it can be. Just how do successful Expertpreneurs® get any time for themselves?
The answer is actually quite simple: they use effective customer relationship management systems (CRM, for short).
A CRM is simply a tool for “managing a company's interactions with customers. It uses technology to organize, automate, and synchronize sales, marketing, customer service, accounting and technical support.” Essentially, every aspect of a successful business.
By implementing a system like this into your business, you will ultimately have more time to focus on high-value tasks like marketing, and spend less time bogged down by administrative stuff. And you'll get to do what you really love – improving your clients' lives.
That's why today I'm sharing the benefits of using a quality CRM software system in your business. And pulling back the curtain on a few of the more surprising ways it can revolutionize your business.
I'll show you just how much time and money you stand to save…
Surprising marketing strategies you can automate with a CRM…
And how it can allow for easier delegation of mundane tasks, and improve your sales.
The Beauty of Automation
Imagine waking up in the morning, pouring yourself a cup of coffee, and sitting down to turn on your computer. Once it's booted up, you open your CRM program to check out your monthly business snapshot…
This month, you've sold $50,000 worth of products. You also got a bunch of new leads, thanks to your irresistible lead magnet. They're all in the process of receiving your email series, and a few already bought your front-end product.
However, you noticed the landing page for your lead magnet is only converting at around 4%, and you know it can do much better. So, you put that on your to-do list. You can try out one of the alternate headlines your copywriter gave you. It'll take only a few minutes to set up the test.
Since that's the only real change you have to make today, you have plenty of time to work on products, come up with new marketing strategies, create content… you name it. You'll also be able to run those errands you were hoping to get to. You're ever closer to the coveted “four hour work week.”
This sounds ideal, right?
Of course, you have to set up marketing funnels, products, sales letters, etc… initially. However, once you've put in that effort on the front end, and plug them into your CRM system, your job is pretty much done. All that's left to do is tinker with them to optimize their effectiveness.
CRM systems truly are the “set it and forget it” technology of the modern age.
Once upon a time, CRM programs were only used by large businesses. They were prohibitively expensive for anyone else. Today, the prices have come way down – you can get an extremely advanced system for as little as $250 a month.
I realize that may sound a lot of money. However, you need to remember, you could make $10,000 in product sales in one night, without lifting a finger.
The best part is you have many options to choose from: SalesForce, Infusionsoft, Office AutoPilot, NetSuite, SugarCRM, SilverPop… There is absolutely a product to suit your needs.
Infusionsoft, for example, is a popular choice for many Expertpreneurs®. It can be used to create and maintain campaigns over multiple channels, record actions taken by people on your list, and it can send out timed communication to guide people to a point where they’re ready to buy your product. In particular, it monitors customer interaction with those campaigns, and moves them from one list to another based on their actions.
This is great in the fight against becoming labeled as “spam.”
SalesForce, the reigning champion in leading comparison tests, offers every feature an Expertpreneur® could hope for. Notably, there's an option to indicate how you met each customer, allowing you to specifically target marketing efforts to draw in even more leads. And the interface is very easy to use.
You can find descriptions and reviews of each of these options by simply doing a Google search for “CRM Software Comparison.” There you'll be able to make an informed decision for your business' needs.
The real beauty is, if technology intimidates you, these companies have full-time support staff to guide you every step of the way. Heck, you could even delegate the whole thing to a freelancer and avoid the process altogether.
The point is, it’s beneficial to systemize and automate as much as humanly possible. And full-featured CRM software does that for you.
They run 24 / 7 on autopilot. And they allow you to consistently see the big picture in your business. You'll quickly understand what's working, what's not, and be able to improve every piece of your well-oiled machine.
Not Just For Funnels
The classic use of CRM software is to manage and organize email lists, automate email communications, and develop effective funnels. And this is all very important to your business. In fact, I wrote an entire article on it here.
However, in this day and age, they cover a lot more ground than that. You would be surprised by just how much you can control with one piece of software.
First of all, CRMs now encompass social networks and online communities. That means you can use your CRM software to manage your presence on Social Media platforms like Twitter, Facebook, or Pinterest.
You could create an ad campaign through one of those networks (like Facebook's version of Google AdWords), or you can just program it to post to your various accounts when you publish a new content piece.
The opportunities are endless. The key is the ability to easily spread your content across multiple platforms to maximize your presence. CRMs automate this process , freeing you up to do other things.
CRM is also great for Affiliate and JV Marketing arrangements. CRM software stores all of your marketing materials. When you develop a relationship, you can just give that person access to the “JV/Affiliate” area of your system and they can pull up everything they need to promote you on their own.
On top of that, your system will track their sales results. Everything will be tied to you, so rather than having to fumble with anyone else's website, funnel, etc… you can monitor everything with ease.
This will allow you to better determine appropriate compensation for affiliates, whether a JV partner is right for you (living up to their share of the agreement), or if you need to better optimize those promotions.
And of course, last but certainly not least, it automates your direct mail marketing, as well. Even though you're dealing with physical mail, the CRM software can be connected to your printing company to send out a piece when a customer performs a certain action.
Whether it's sending a postcard out to a prospect who watched a webinar tied to an event you're advertising, or a welcome letter to a new customer, or a coaching program made up of 10 DVDs… your CRM can manage it. Making it much easier on you to create these campaigns.
CRM and Your Sales Team
First of all, a good CRM system automates all of your product orders and deliveries. It also keeps track of sales, conversions, and campaign details. Providing all of that intelligence and control right at the tip of your fingers.
Even better, you can see where you might be leaving money on the table. If you are selling a tiered product and clients are consistently choosing one option, perhaps you rework the other options. Or tack on an upsell to maximize profits.
CRM software provides you with many different statistics. You can uncover buyer behaviors to find out who your best customers are. Remember, the 80/20 rule states that 80% of your profits come from 20% of your clients (or efforts). So, even if your entire list consists of “Ideal Clients”, certain clients will spend more than others, and knowing who these customers are allows you to give them some special attention.
This will help you discern who to focus on. Not to say you should ignore other clients. However, if certain people are spending more with you, they're essentially VIP clients. What can you offer them to improve their lifetime value and potentially get strong referrals?
You can also uncover buying patterns, and see what sparks the most activity. Perhaps it's a type of webinar, or a content piece. You never know unless you track what’s working.
With these statistics, you can develop new strategies to improve product sales, you can decide appropriate commissions for JV partners, and you can make improvements to your marketing funnels that will affect your bottom line.
The moral of the CRM story is creating extreme efficiency in your business through automation.
CRM is an incredible automated system you can use to maximize profits, optimize your strategies, and improve your efforts. All while dealing with mundane tasks, so you don't have to.
For an Expertpreneur® looking to create an Easy, Simple, and Lucrative business, it's really a no-brainer. Invest in a quality CRM system, and you will soon be able to live the lifestyle of your dreams.