Whether You're Not Earning the Income You Want…
You're Working Much Harder Than You Expected…
Or You're Struggling To Get Ahead No Matter What You Do…
You're about to discover why you're being held back by:
The 7 Biggest Reasons Why Most Experts
Struggle To Build The Business of Their Dreams
And if You're a Coach, Speaker, Author, Consultant or Any Kind of Expert:
Exactly What You Can Do This Week To
Leave Your Struggles, Frustration and Disappointment Behind…
So You Can Enjoy What You Do More Than Ever, Help Your Target Market In A More Impactful Way,
and Transform More People's Lives.
While Meeting And Exceeding Your Biggest Income Goals.
Hello, I'm Sheryl Wolowyk. Speaker, coach and founder of Expert Elevation. I have an important message for experts like you that will explain why you haven't found the success you seek as an expert business owner, or what I call an “ExpertPreneur®.”
Along with the steps you can take this week to start down the road to eliminating your stress, frustration and disappointment, so you can finally enjoy having the business and income you desire.
Today you'll discover the biggest reasons why most experts struggle to make the BIG income they desire, while helping others find solutions to their biggest problems. You'll see why most experts never realize their dreams of helping people live better lives. And hear why it's likely that you'll never have the successful business (and high income) you desire… if you continue to approach your business as you are now.
Before we get to the 7 Biggest Reasons why most experts struggle to earn the income of their dreams, it's important that you understand…
Why you need to read every word I'm sharing with you today.
You see, when I was first starting out as a consultant, I was pretty much like all the other corporate consultants out there. I'd engage with a business, analyze their situation, determine the causes of the problems they were facing, then present my recommendations for fixing the causes of those problems.
The only problem with that was, as a consultant, I could only recommend the changes and solutions they needed to implement. I had to leave the fixing and implementing up to those in that company. And in many cases, the company did not take the actions necessary to fix their problems. Which as you can imagine, was less than fulfilling for me. After all, my #1 goal as a consultant was to help people.
At this time, my husband and I were already helping people every day, with a couple of pharmacies that we owned. While we were helping people, I always knew we could do more than count out pills to fill their prescriptions. We both felt we could help people in a more impactful way, while increasing our pharmacy income at the same time.
Well we made one significant change in our pharmacy business. It enabled us to help the community in a much more impactful way, while increasing our income significantly. And you'll hear about that in just a few minutes.
First, while running our pharmacies…
I knew I wanted to grow our business. So I started attending business conferences to gain the knowledge I needed. While attending one particular conference, the speaker asked for comments and questions about leveraging YouTube for business, which I already knew about from other programs I’d taken.
After making a few comments, the speaker asked me to come up on stage and elaborate about what I knew. Long story short, that speaker told me I was great on stage, and that I should consider speaking as my profession. I took the advice and regularly speak on stages.
When I first was told this it was a revelation for me, as I realized I could help many more people by speaking. I knew this was easy for me, I enjoyed it and it was the path I should take. Yet for some reason, I felt an internal resistance to taking the next step.
Over the next few months, I thought and thought about becoming a speaker. And feeling the energy like I felt on stage at that event. But I still could not break away from my work as a consultant. I still felt something holding me back, until one very bad day…
When the Reality of Death Entered the Conversation
One day, I had gone to my daughter's school to pick her up. This was a big day, since she was bringing the school pet guinea pig “Max” home for a couple days. As she walked out of her school, I could see she was crying. “Max died!” she exclaimed as she sobbed and ran into my arms.
And that day didn’t get any better. Later that evening, my aunt was rushed to the hospital to be treated for a stroke. By Monday we were just settling back into our regular routine and a call came from the hospital again. This time it was my Uncle who had suffered a massive heart attack. Both survived, but were very close to death. This experience taught me a good lesson. That…
We only get one shot in life to do what we really want to do.
And we don’t know how long that life will be. Which is why it's silly to let something like “internal resistance” hold me back from what I really wanted to do, which was be a speaker, and work with entrepreneurs to help them build their businesses. So that's what I did. And I have been speaking at events ever since, including holding my own events. Though as I spoke more and more on various business topics, I realized there was still something missing. Which I'll share with you in just a moment.
Speaking sparked my desire to help even more people, including those who couldn't make it to my events. So as the months went on, I decided I was ready to start a company dedicated to helping other experts succeed. Which is how my business “Expert Elevation” was born. Having my own “education and coaching” businesses led me to having the success I had dreamed of – after I conquered the 7 Biggest Reasons Why Most Experts Struggle, that is.
Today My Mission is To Help As Many Struggling “Expert Business” Owners
Become Successful “ExpertPreneurs®” As I Can
Which begins with you understanding this big-picture concept below that controls your destiny. That controls whether you will succeed like you've imagined in your wildest dreams, and earn the BIG income you desire…. or whether you will struggle with stress and disappointment as your dreams wither away:
“If you continue to approach being an expert in a general manner, operating in the general market, and providing a general solution similar to most solutions in that market, you will continue to struggle, you will continue to feel stress, frustration and disappointment, and you won't reach your income goals no matter how hard you try.
When you approach what you do differently, and define a niche market to operate in as an ExpertPreneur®, offering a specialized “Signature Solution” that is unique to you, that only you can deliver in your unique way, that leverages your unique solution to your market's biggest top of mind problems… your struggles will begin to vanish, you will enjoy what you do more than ever, you will help your target market in a more impactful way, you will transform their lives, and you will be on the path to meeting and exceeding your most audacious income goals.
When you take what you are about to discover today to heart, which includes how I conquered all of these 7 biggest reasons why most experts struggle, (and how you can too…) I promise you will take your first steps to leaving your struggles and disappointment behind and begin to build an enjoyable and lucrative “expert business.” So let's get started with…
The 7 Biggest Reasons Why Most Experts Struggle #1
Not Identifying Your “Unique Genius”
The fact is most people sell themselves short regarding how smart they really are. About how their viewpoints, knowledge and experiences are unique, and why their unique perspective can have an incredibly impactful effect on others.
I call this unique perspective, your “Unique Genius.” Because no one thinks like you, no one has the skills you have, no one has the specific knowledge and experience you have. And no one combines these in the same unique way you do.
Look. If you can deliver just one big, unique, impactful perspective on how your target market can solve their biggest problems, that no one else approaches in the same exact way you do, you have a powerful “Unique Genius” to share with the world.
The funny thing is, hardly anyone takes the time to identify their Unique Genius. I know I was guilty of this when I was starting out as a consultant, and when I realized the huge opportunity I was overlooking, everything changed for the better.
How about you? Are you aware of what your “Unique Genius” really is? If you're like most, you're not. Are you struggling because you haven't identified the big areas that separate you from everyone else in your market? Probably. But don't worry, because you can experience the same transformation I experienced. And we'll talk more about how you can do this in just a few minutes.
First, I have to tell you about the next monumental mistake I was making, that caused me to live a life of stress and frustration… and to not get even close to the income I wanted to earn…
The 7 Biggest Reasons Why Most Experts Struggle #2
Not Identifying Your Market Niche
Remember when I mentioned the couple of pharmacies my husband and I own? Well as we were running these businesses, I just knew something important was missing. Something that would set us apart from the dozens of other pharmacies in our area. Something that would take our business from just doing okay, to being successful.
I learned the hard way, that when you don't identify a segment of your market, the “niche” in that market where you can help people the most, and be known as the expert in that niche, it is very difficult to compete with other businesses like yours. (And the same goes in any type of “expert” business.)
So what did we do to take our pharmacies from just doing okay, to being a huge success, growing every year for the past 15 years? We started providing solutions to a niche market within the world of pharmacies. We developed our own dermatological treatments that no one else was offering. These treatments helped those with certain dermatological issues in a far more impactful way than the treatments that were out there.
And you know what else happened? We became known as the dermatological experts in the pharmacy world where we live. We had people driving for miles to be able to get our specialized solutions for their unpleasant dermatological conditions that no one else was offering.
Now while this is an example from the pharmaceutical world (where my pharmacist husband is indeed an expert) it can also be applied to any “expert” business. Whether you're a coach, an author, a speaker, consultant or any kind of “ExpertPreneur®.”
Are you guilty of not serving a smaller, more focused viable niche in a bigger, more general market? Well here's a secret. Most experts are operating in general markets. Most experts have not identified their “niche.” Which explains why so many struggle and fail.
Knowing this, and identifying your specific niche to operate in, will be your Secret Advantage. Enabling you to help more people in a specific area. Enabling you to focus on just one area, instead of having to be all over the place in a general market. Enabling you to earn the kind of BIG income you've dreamed of, that those operating in general markets will never attain, no matter how hard they try.
Now that you understand what a big mistake it is to not operate in a niche market, and all the good things you'll experience when you do operate in a niche market, I'm sure you see it's a no-brainer to niche your efforts. And we'll talk about how you can move from operating in a general market, to having your own lucrative niche, in just a few minutes. Right now, it's on to…
The 7 Biggest Reasons Why Most Experts Struggle #3
Not Identifying Your “Money Spot”TM
When I had decided to become a speaker, I knew I had to find a niche that suited me the best. Where I could bring the biggest impact to people who needed help. Yet I didn't know exactly what I was doing wrong, that was still standing in my way of helping the number of people I wanted to help, and earning the kind of income I wanted to earn.
As I searched and searched, I found the missing ingredients, which identifying a viable market niche was just the beginning. I discovered a powerful combination of clarity in 4 key areas, that I call your “Money Spot.”TM The combination of 4 key areas, where they all have common ground, your Money SpotTM. The spot that would enable me to grow what became “Expert Elevation”… my coaching business dedicated to “ExpertPreneurs®” like yourself.
What I discovered again transformed my business and what's funny is, the answers were right under my nose the entire time. You see, not only is it critically important that you identify the viable market niche that makes the most sense for you, it's also essential to factor in 3 other factors…
your knowledge, your skills, and your life experiences.
Look at the diagram to the right. See how each of these 4 areas have a convergence point?
That's where your Money SpotTM lies. And in just a few minutes, I'm going to share how you can determine your Money SpotTM, and create an Easy, Simple and Lucrative expert business for yourself. One that supports the lifestyle you desire, while enabling you to operate in your area of viable market niche, using your unique knowledge, skills and experience. Instead of struggling in areas of your weakness, in the general market, with less experience and less knowledge and skills.
Before we get to that, it's time for us to take a look at the next area in your business that is the most often overlooked, forgotten and discounted of all. Which when ignored, will stop your expert business in its tracks. I'm talking about:
The 7 Biggest Reasons Why Most Experts Struggle #4
Not Doing Extensive Market Research
It's just Marketing 101. In order to have a thriving, successful business, where you help many people, make a dramatic impact on their lives, and live the lifestyle of your dreams (including more income than you've ever imagined)… you absolutely cannot ignore your market.
First there's market research related to your prospects. The ones who are the target of your Unique Genius and the focus of your Money SpotTM. Those who you can help the most, in the most impactful way. How can you put yourself in a position to help someone, if you know hardly anything about them? And I'm talking about their biggest problems, their most lofty goals, their big desires and their most persistent frustrations.
And doing market research about your target prospects does not stop there. In order to help them, you must know how to reach them, and how to tailor your communications in a way they can relate to, so they know you are the only one to turn to who can help them solve their biggest problems, and deliver them all the things they are looking for.
Here's something surprising that you may be able to relate to…
As critical as market research is to targeting the specific people you can help… and as critical as market research is to finding out who your competitors are, both direct competitors and indirect competitors… so too is understanding the landscape of the market… and where your opportunities and threats lie…
You would think doing market research is like having teeth pulled. Expert business owners of all types seem to avoid market research like the plague. And I’m here to let you know this is one of the biggest mistakes you can make, if you want to see the results and income you want from your business.
What about you? Be honest with yourself. Do you avoid doing market research? If so, are you struggling to create an expert business that will support the lifestyle you want to live? Just think about this for a moment.
In a few minutes, we'll talk about how you can become a market research master, enabling you to build the business of your dreams. But first I have to cover one specific area of what we just discussed. That is like shooting yourself in the foot before you even get started. I'm talking about…
The 7 Biggest Reasons Why Most Experts Struggle #5
Not Identifying Your “Ideal Client”
The big reason you must do market research is to get a narrow view of exactly who your Ideal Client is. Who that prospect is who has all of the characteristics of who you are the best suited to help, based on your life experience, your knowledge, your skills and your viable market niche.
In order to create marketing that resonates with your target market, so they grow to Know, Like and Trust you, it's essential to create the “avatar” of your perfect prospect. A mental picture of what makes up the person you can help the most. Your ideal customer… your Ideal Client.
When you don't know what your Ideal Client looks like, how are you supposed to find them, let alone communicate with them in a way they relate to? The answer is, you can't. Which is why so many expert business owners complain that “marketing doesn't work.” Or who think, “my Ideal Client is everyone.”
This is another of these areas that I spoke about earlier, regarding the fact that:
If you continue to approach being an expert in a general manner, operating in the general market, and providing a general solution similar to most solutions in that market, you will continue to struggle, you will continue to feel stress, frustration and disappointment, and you won't reach your income goals no matter how hard you try…
And when you approach what you do differently, and define a viable niche market to operate in as an ExpertPreneur®, offering a specialized “Signature SolutionTM” that is unique to you, that only you can deliver in your unique way, that leverages your unique solution to your market's biggest top of mind problems… your struggles will begin to vanish, you will enjoy what you do more than ever, you will help your target market in a more impactful way, and you will transform their lives, enabling you to meet and exceed your most audacious income goals.
Now you can see why so many expert business owners struggle, and how those you see that seem to be everywhere, and very successful, got where they are today.
As you can see, the choice is yours. Stay on the same path you've been on, that's only bringing you stress and frustration… or take the “different approach” that will eliminate your struggles, and pave the way to having the business you want, and living the prosperous life you want to live.
And we'll talk about just how to do that in just a moment. First we're moving on to the final two big reasons that are directly affecting why you don't have the expert business of your dreams right now.
Because if everything we've discussed is not enough to let you know you're being affected by the first five biggest reasons why most experts struggle, there are two more BIG reasons why most experts don't earn the kind of income they expected and desire. As we visit…
The 7 Biggest Reasons Why Most Experts Struggle #6
Not Identifying The Top of Mind Problem of Your Ideal Client
Hopefully when you read the title for this part of our discussion, you thought back to what you just heard about the importance of doing proper market research, and identifying your Ideal Client.
Because if you haven't done these essential steps first, there's really no way to know for sure what your target prospect's biggest, most top of mind problem is. Even if you feel you know, I have news for you… you're just guessing. And guessing is no way to run a business, or set yourself up to have a business that you love.
As we already talked about your Unique Genius, and defining your viable market niche, we talked about identifying the person who you are most likely to be able to help the most, in the most impactful way, based on your knowledge, skills, experience and viable market niche. In order to help your Ideal Client get the kind of transformation you can bring them, how can you do that if you don't know their #1 most pressing problem?
I'm sure you see already, how all of these big reasons why most experts struggle are interconnected. That means you can't afford to ignore any of them. You can't just skip around and do what you want to do and forget about the rest.
You must approach your business differently than you are now. If you expect to see results different than you're getting now. You must be totally clear what the problem is that your target prospect wants solved. Which we'll talk about how to do in a minute, after we cover…
The 7 Biggest Reasons Why Most Experts Struggle #7
Not Clearly Communicating the Impactful Outcomes You Provide
How can you ever get crystal clear about the outcomes you can bring to your clients, if you're not clear about their biggest problem? As you can imagine, most experts who struggle to create the successful business they want are unable to clearly define the specific outcomes they can provide.
Would you hire a coach if they couldn't tell you the specific ways they can solve your specific problems? Of course not. Yet that's how your target prospect will feel if you start the conversation with them, yet don't let them know exactly what they have to gain or eliminate by working with you.
People buy products and services from experts for the specialized outcomes they provide. While with some products and services the outcome might be obvious, like when you take your car to the shop because it won't start. The outcome you expect from taking your car to the mechanic is having a car that will start reliably, time and time again.
This is the kind of clarity you must communicate to your target prospect, so they know exactly how you can help them, and exactly what they can expect from interacting with you, over anyone else in your niche.
Do you feel confident that you are clearly communicating the impactful outcomes you provide now? Well if not, don't worry because you're about to hear how you can always be sure your target prospect knows exactly what to expect from your solutions, and how to communicate it in a way they can relate to, in a way that gets them excited, and leaves nothing that is unclear.
How To Leave All The Reasons Why Most Experts Struggle
(That Are Affecting You Now) Behind…
And Enjoy the Easy, Simple and Lucrative “ExpertPreneur®” Business of Your Dreams
Well this has been a big day for you so far. As you've uncovered the biggest reasons why most expert business owners struggle, and never achieve the success, fulfillment and income they desire. And how these 7 Reasons are holding you back from the successful “ExpertPreneur®” business of your dreams.
Now it's time for the rest of the story you've been waiting for. How you can move away from operating in a general manner, and getting only marginal results… by approaching what you do as an expert differently and transforming your business, income and life in the process.
I've explained that I was once in your shoes. That I was affected by many of these reasons why most experts struggle, and that I used to operate in a general way. Which brought me nothing but frustration, disappointment and many unanswered questions why I couldn't get ahead, no matter how hard I tried.
When I finally discovered the BIG reason why I was struggling, the fact that I was operating in a general way, with little clarity about any of the areas we've talked about today…
When I moved away from operating in a general way, to approaching my business differently, focusing on how I can help only expert business owners, that's when my life as an “ExpertPreneur®” blossomed. And as I narrowed my focus to help only “expert” business owners… coaches, consultants, authors, speakers and any kind of expert… my business and my life transformed.
As I realized that “ExpertPreneurs®” needed help badly with the foundational steps needed to fix their struggling businesses, it hit me one day. To create the unique solution that would help them avoid the biggest reasons that most experts struggle, and to help those already being affected in a big way to leave them behind. So they could go on to have fulfilling Easy, Simple and Lucrative businesses, and the Big income that comes with them.
That's the day my
“Signature SolutionTM System”
Program was born.
If you want to leave your struggles behind, and create the expert business that will provide the consistent, “big business” income you desire, today is the day you discover how to make the move from operating in a general manner, to approaching what you do differently. As I take you step-by-step through how my Signature SolutionTM System Program will help you in each of the areas we've uncovered today.
My Signature SolutionTM System Program enables you to move from operating like you have been, to approaching your business differently, with four major areas of focus:
Our first look at Preparing begins with…
Getting Clarity You Must Have About “Your Unique Genius”
We're talking about the unique viewpoint, focus, experience and solutions you can provide to solve big problems that are holding your prospects back right now.
In this training, I'll walk you through identifying what makes you unique. How the path you've taken in life, including your knowledge, your skills and your unique life experiences can and must be leveraged to set yourself apart from the crowd. Next we dive into…
Identifying Your Viable Market Niche
Now it's time for you to leave the world of generalities, and enter the world of focus and specifics. As you discover the viable market niche you can serve the best, better than anyone else. Which not only narrows the focus of your business, but narrows who you specialize in helping the most.
What's great about identifying your viable market niche is… as the focus of your business narrows… the income you earn increases exponentially because you're now leveraging…
Your Secret Advantage.
That's right. Everyone knows an expert is worth more. And they expect to pay more for the specialized experience they can only get from an expert. Your Secret Advantage enables you to help more people in a specific area. To focus on just one area, instead of having to be all over the place in a general market. To earn the kind of income you desire, that those operating in general markets will never attain, no matter how hard they try.
Next we take the clarity you've achieved, and bring you an even tighter focus of where your time, activities and energy are the most well spent, when you're operating in…
Your Money SpotTM
This is the intersection of your knowledge, your skills, your life experiences and your viable market niche. In this training I'll walk you through getting clear on Your Money SpotTM. You will discover the common ground that enables you to deliver Your Unique Genius (your unique knowledge, skills and experience), plus leverage your viable market niche, and tap into Your Money SpotTM in everything you do in your “ExpertPreneur®” business.
Now that you have identified Your Unique Genius, Your Viable Market Niche and Your Money SpotTM… having gained clarity about the unique focus you bring to the table… it's time to take a deep look at Your Viable Market Niche, as we visit:
Your Market Research
This is where you will gain deep insights about your prospects, your competitors, your indirect competitors and much more. You'll find out everything you can about the viable niche market that helps make up Your Money SpotTM. Once you've come this far, you're on the path to becoming a Market Research expert. And you'll be ready for our next Part 1 training…
Identifying Your Ideal Client
As you leverage everything you've discovered about Your Unique Genius, Your Viable Market Niche, Your Money SpotTM, and Your Market Research… to gain the ultimate clarity… knowing exactly who your most Ideal Client is. You'll know what their biggest frustrations and disappointments are. You'll know what their deepest desires are and uncover the path they've taken (unsuccessfully) to gain the things they want, and eliminate the things they don't want in their lives.
You'll create a mental picture (or Avatar) of what your Ideal Client looks like. Then you'll document this avatar (or perhaps a few avatars that fit who your Ideal Client is), and use the details you've identified to speak to them directly, in words they can relate to because you made the effort to identify Your Ideal Client… which most expert business owners fail to do. Now you're ready to move on to our next focus…
Identifying the Top of Mind Problem
and Desire of Your Ideal Client
During this critical training, I'll walk you step by step through identifying the Biggest Top of Mind problem that your Ideal Client wants solved NOW. Along with their #1 Desire they want most. With the intent of finding what resonates with your Ideal Client the most. Then using what you've discovered to attract them into your world, and lead them down the path to the solution they want. Speaking to them using the words, ideas, frustration points and dreams you uncover, that lets them know they are in the right place.
Once you've completed this, you'll know the BIG problem your Ideal Client wants solved now, and you'll be ready to move on to the next training of Part 1: Preparing…
Communicating The Powerful Outcomes You Provide
Here I'll take you deeper into their big problem and desire, so you can identify the real reasons why your Ideal Client wants what they want in their lives, and what they want to eliminate from their lives. You'll uncover the real “Why behind the why” they want a solution and the “benefits of the benefits” they really desire.
When you know this methodology of digging deep inside the mind of your Ideal Client, with the insights you'll uncover, you'll be able to connect with your Ideal Client like no one else can enabling you to transform your Ideal Client into a happy, long-term Client.
When you have the foundational insights you must have to create the perfect solution for your Ideal Client, then you're ready to move on to…
Where you'll take what you discovered to plan and structure a high value “Signature SolutionTM System” which is unique to you, and exactly what your Ideal Client is looking for. A solution that resonates with your Ideal Client's biggest problem and desire, and gets them excited by the thought of getting access to your Signature SolutionTM , and having their BIG problem finally being solved, with all the benefits you have promised them. Next, you'll get started with your first Planning training…
Defining Your Signature SolutionTM
In this revealing training, you'll get clarity about what a great Signature SolutionTM is. You'll discover why it's vital to the success of your “ExpertPreneur®” business, and you earning the kind of income you want to earn. I will share what different kinds of Signature SolutionsTM look like, and how having this core training to leverage will transform how you approach being an expert. (Which you now know you must do.)
You'll discover exactly who your Signature SolutionTM is for, who it serves, and the specific problem it solves. So you can clearly communicate the outcome you deliver. All in a unique way that only you can bring to your market niche, based on you operating in Your Money SpotTM .
This will be your unique process for taking your client from where they are now, to where they want to be. Based on your unique knowledge, skills, life experience and viable market niche. Next, after you've defined what your unique Signature SolutionTM will be, your next step is…
Framing Your Signature SolutionTM
By framing, I'm talking about you creating your Signature SolutionTM in a way that it is delivered in an “easy to understand” and “easy to get results with” manner. You'll uncover what an effective framework for your Signature SolutionTM looks like. And the 3 most common mistakes to avoid when you're developing the framework for your Signature SolutionTM . Plus, you'll even get my easy to use process for easily applying what you've learned during this training in a step-by-step manner. So you'll have no trouble creating your own “Signature SolutionTM System” (that delivers your Signature SolutionTM to your Ideal Client).
Listen. What you discover will enable you to create your proven, systemized process that you use to help every client you help, as you frame your solution out frame-by-frame, step-by-step. Which will make your Signature SolutionTM easy to use and understand for your clients. Along with being easy and reliable for you to deliver, every time you help a new Ideal Client with the problem you are an expert in solving.
Next you'll be ready to move on to:
Where you'll discover how to deliver your “Signature SolutionTM System”, based on tried and true service models used by the most successful “ExpertPreneurs®”. These proven models are designed to finally get you off the Income Rollercoaster for good, while enabling you to escape the dreaded “time for money trap”, where you trade your time for dollars, and only earn money the hours you are working.
All so you can have a much more fulfilling business, helping many more of your Ideal Clients than you are now, helping them in a much more impactful way, and earning much more than you may have ever imagined possible as an “ExpertPreneur®“. By delivering the “systemized business of your dreams” that may have eluded you for some time now. It all starts with:
Developing Your “Signature SolutionTM System” Part 1:
Producing Your Product or Service Using
“The Prosperity PyramidTM “
Which clearly outlines the 5 core product and service models you can use to produce your “Signature SolutionTM System”, that you will deliver to your clients. And what's great with this training is… no matter if you're just starting out with your “ExpertPreneur®” business, or if you've been helping clients experience transformation in their lives for a while now, you'll discover revenue generators and income streams you can plug into your existing business, whether you offer products or services now, or both. You can even use this with a new “ExpertPreneur®” business you're building from the ground up.
During this training, I'll guide you step by step through the 5 core service models for creating a services-based “Signature SolutionTM System” to deliver to your clients. Then next comes…
Developing Your “Signature SolutionTM System” Part 2:
Choosing From Various Formats Used
in Creating Infoproducts
Whether you want to develop a service-based or infoproduct-based solution, reviewing both parts of this training will bring you deeper insights into the benefits of each model. Just remember, the best approach is to choose one service or product model to begin with. Then expand into other models when you're ready, which my “Signature SolutionTM System” Program will help you do.
When you're clear on your service or product model, you're ready for the next important step…
Packaging With Purpose
In this revealing training, you'll see how to create your “Signature SolutionTM System” to fit a specific purpose you need to fill in your business now. Whether it's to give your authority status a positioning lift, to add a passive revenue stream to what you have now, to set yourself up to attract joint venture partners for a wider promotion in your niche, or even if you want to generate a steady stream of revenue to get off the income rollercoaster for good.
The idea is to begin with the end in mind. To envision what it would take to give your business the kind of boost you want. Then reverse engineer that vision into the steps needed to put it in place, with the big intent being maximizing your results in the short term. So when you've completed this training, you'll be clear about how to package your “Signature SolutionTM System” to support the intended outcome. Now you'll be ready to move on to your next training…
Creating Content with Ease
During this liberating training session, you'll discover the easiest ways I know to create content. Look, creating content for your “Signature SolutionTM System” should not be a roadblock for you. It should not be a source of long hours and frustration. And it absolutely should not be the sticking point that prevents you from releasing your unique “Signature SolutionTM System” to your niche market, and getting your income stream going and growing.
The fact is, creating content is not complicated. You are the expert. You have the unique knowledge, skills and experience. Your content is all in your head. You just need to find a simple way to get it on paper, in an audio, on a video. Just think of it like cooking. You have all the ingredients. You know how they should be put together. Now just put them together, create your dish, and document what you did. Simple. And the same goes for any additional trainings, bonuses or extras you may offer.
When you uncover my Simple Content Creation Secrets, you'll get my best content creation shortcuts used by some of the most successful “ExpertPreneurs®” out there. And they are all yours for using as much as you want, as a member of my “Signature SolutionTM System” Program. With my easy to use content secrets in your toolbox, you'll be ready to move on to the next big part of this program…
When you have your unique “Signature SolutionTM System” prepared, planned and produced, it's time to position it and promote it properly to your niche market, to your Ideal Client. You're now ready for our next powerhouse training…
Positioning Your Offer
Even though you know your Signature SolutionTM is unique, based on your knowledge, skills and experience, you now have to let your niche know that you have the best, most unique solution for their biggest top of mind problem.
You must do this in a way that makes your Ideal Client immediately think…
“Wow, she/he really has a unique solution to my specific problem. They are the one for me!” To get this reaction, you must align your solution and your offer to what their purchase criteria is. Miss the mark, and they'll keep searching and pass you by.
During this in-depth training, you'll discover the most effective ways to clearly communicate the unique value you provide that will deliver the big solution your Ideal Client is looking for. You'll discover what positioning really is, and how to leverage the finer points of positioning to get your market niche's attention, and keep it. I'll share my “3-Step Method for Creating Powerful Positioning” in your niche. That makes them feel your solution is the perfect fit for them. Which makes all the difference between failure and success. Then once you're confident you have your positioning right…
It's time to move on to your
final training in my
“Signature SolutionTM System” Program…
Promoting For Profits
Now you're ready for a crash-course in promotions, whether online, over the phone, face to face or from the stage. You'll discover the “buyers pyramid” that illustrates the group of people who will be actively looking to buy what you have. You'll also get a crash-course on marketing and sales funnels, along with how to leverage the fact that “the money is in the follow up” (no matter if you're talking about online, on the phone, face to face or from the stage).
You'll see how the AIDA principle enables you to get the attention of those who are interested, and works them up the ladder to taking action. Plus, you'll see what a robust “promotion toolbox” looks like, so you can make sure you're using all of these tools to your advantage.
Now as you can see, I'm sharing my best stuff with you.
Because I'm here to help as many
“expert business” owners like you as I can…
To leave your struggles and frustration behind so you can enjoy your “ExpertPreneur®” business of helping many more people, having a greater impact in their lives, and delivering your “Signature SolutionTM ” in a systematic way. While earning the kind of income that enables you to live the lifestyle you want to live.
Now, I feel you should know… that when I'm hired as a consultant or coach to provide the same strategies and tactics I've included in my “Signature SolutionTM System” Program for you, my fee is generally $30,000 for one week.
Today, you have the chance to get access to the same training, coaching and education my high-priced consulting clients pay, for just a fraction of the investment.
And start down the path to having the “ExpertPreneur®” business and income you desire.
Even though I could easily charge $10,000 for access to this “expert business success” program, I promise that when you take action to improve your life and your business today, you won't have to invest anywhere near that amount.
NOTE: There's just one condition for becoming a member of
my “Signature SolutionTM System” Program.
There is one thing I feel you should know… I have a bit of a personal flaw, that I must share with you. You see I don't have patience with people who come to me for help with their expert businesses, and don't commit to doing the work. Who don't commit to implementing what they've learned, and transforming their “expert business.” Basically, I have a problem with those who are all talk and no action because no matter how much great information and help I provide them, they never implement, so they never get the results they are looking for. That’s not good for them and its not good for the reputation I’ve built on getting people amazing results in their business.
With that said, if you are not serious about elevating your expert business, about leaving the way you have been operating behind, and approaching what you do as an expert differently… If you are not serious about developing a life-changing revenue stream… a “Signature SolutionTM System” that delivers the same unique solution to each and every one of your Ideal Clients like clockwork… If you're not serious about developing a solid business around helping others live better lives, and you getting handsomely rewarded with an enjoyable business that generates all the income you want…
Then I have to politely ask you to not join my program.
However, if you are ready to start approaching what you do differently, if you are serious about committing to transform your expert business into an Easy, Simple and Lucrative business that will support the kind of lifestyle you want to live, while helping others live better lives…
Then my “Signature SolutionTMSystem“ Program is for you
Here's a review of everything you'll get to enable you to build your own lucrative “Signature SolutionTM System” as a member of my…
“Signature SolutionTM System” Program
(Plus a few special extras I'm including only for those who get started today…)
That's a Total Value of $10,000.
Plus, you get access to Two Group Coaching Calls per month, over the duration of this 15-Week Program. (value = priceless!)
And we're not done yet because I also have a Special Bonus Package for you when you become a member of my “Signature SolutionTM System” Program today…
Special Bonus Package (Available Today ONLY) To Ensure
Your Successful ExpertPreneur® Business
“Signature SolutionTM System” Special Bonus #1:
(a $347 value)
Your List Building Toolkit
In this Special Bonus, you'll get everything you need to take your list building efforts many levels higher. You'll get my top 10 list building strategies checklist… to enable you to drive more traffic to your optin forms, and get more subscribers on your list.
You'll get my lead magnet idea generator, along with my step-by-step process for Creating Irresistible Lead Magnets. You'll also get my lead magnet effectiveness checklist… to gauge how your lead magnet rates. Plus, you'll get my 8 Essential Elements of an Effective Landing Page… to be sure your landing pages support your lead magnets… by generating new prospects at high conversion rates.
With this Special Bonus, your list building efforts will never let you down again.
“Signature SolutionTM System” Special Bonus #2:
(a $ 997 value)
One Free Ticket to my Live Income Acceleration Summit
At this exciting live event for authors, speakers, consultants, coaches, and every kind of expert… You'll be immersed in our “Get it Done” Experience as we go deep into Offline Selling Strategies for ExpertPreneurs®. Because while you're leveraging my “Signature SolutionTM System” Program to create powerful outcomes for your clients, with a systemized, digital system that delivers the same impactful solution to each and every one of your clients, like clockwork…
You will still be faced with personal sales presentations, where you're making offers from the stage, on the phone and in person in many different situations. With your One Free Ticket to Income Acceleration Summit (which cost $997 each), you'll make valuable business connections with like-minded ExpertPreneurs® like yourself… and walk away being able to sell with ease and confidence in any face to face scenario.
Signature SolutionTM System Special Bonus #3:
(a $1,997 value)
The “How to Sell with Webinars” System:
Your Step-By-Step Training for Profiting from Webinars From Start to Profit.
You've seen big-name experts and marketers run successful webinars time and time again. Yet many expert business owners think these are more complicated and difficult for them to even consider. Well, with this step-by-step nothing left out system, you'll see how you can have your own successful webinar system, that generates leads, builds your list, creates engagement with your prospects, and converts your best prospects into clients, all automatically, “on demand.”
The total value of this “Signature SolutionTM System” Program
Special Bonus Package is a hefty $3,341.
Which brings the total value of my “Signature SolutionTM System” Coaching Program Package to $13,341!
Now earlier I let you know I was going to do something special for you today and that you won't have to invest anything close to the value of my program (at $10,000) and the value of my Special Bonus Package (at $3,341).
When You Become a Member of my “Signature SolutionTM System” Program TODAY…
Including the Special $3,341 Bonus Package… You won't pay $10,000. You won't even pay $5,000.
While I was thinking of it, you won't even pay $3,000 for access to the program that will transform how you operate your expert business forever.
Today ONLY… You can get started for
the low investment of just 2 payments of $1,197 each.
(Get Started Creating Your “Signature SolutionTM System” Today)
Unconditional No-Questions Asked 100% Money Back Guarantee
I want to make sure you can move forward with your business, and increase your income, with my “Signature SolutionTM System” Program without any risk to you.
If for any reason you feel my program is not the business-boosting catalyst described here today… If for any reason you feel this program (and extensive Special Bonus Package) won't help you achieve the ExpertPreneur® business and increased income you desire…
If you feel this program is not for you for any reason… just call our office at 1-855-923-5669 Monday through Friday and I will make sure you get every penny you paid returned to you in a friendly, timely manner. That is my promise to you.
(Become a “Signature SolutionTM System” Program Member Now)
Before you make your decision… I do have one more option for you today, that will enable you to get one additional GAME-CHANGER BONUS, when you take advantage of our:
Limited-time One-Pay Option Extra Bonus Offer
When you become a member of my “Signature SolutionTM System” Program today, and enroll using our One Payment Option of just $1,997… (a $397 savings)
You'll also get access to an extra special bonus, that will ramp up the revenue you make on every promotion you ever do. I'm talking about a bonus that will be a game-changer for your business year after year…
Signature SolutionTM System Special Bonus #4:
(a $1,997 value)
Get JV Ready: How To Get Others to
Sell Your Products For You
In this full-featured program, you'll get up to speed fast on what it takes to be an attractive Joint Venture partner to those who are indirect competitors in your niche, and to professional affiliate partners and JV brokers who promote other products for a living. Including these must-have trainings that will ensure one successful JV promotion after another…
Training 1: The Inner Workings of a JV Promotional Campaign
Understanding the inner workings of an online JV promotional campaign is a critical step to getting JV ready. In this session, you’ll get a crash course on software systems, typical commissions, email swipe copy, proven launch formulas, and more. My goal is to ensure that you know what’s expected of you, and what you can expect from your partners, so you can run your JV promotional campaign like a pro.
Training 2: How to Create a JV Ready Product or Service
In this session you'll uncover all you need to know about taking your completed “Signature SolutionTM System” and making it JV Ready. I walk you through the essential elements of a successful product or service to help make sure that your Signature SolutionTM will sell. Enabling you to earn and maintain a stellar reputation in the industry which is the key to you being able to attract JV partners to sell your products for you.
Training 3: How to Design Your JV Marketing and Sales Funnels
To succeed with Joint Ventures, you can’t take shortcuts on your marketing and sales. A well-planned launch or promotion has many moving parts that must work together to position your compelling and valuable offer. Join me for this session to discover what goes into an effective sales funnel, so your joint venture relationships are a win-win-win – for your partners, your customers, and you!
Training 4: How to Secure Your Ideal JV Partner
A mistake I’ve made before (one that I urge you to avoid) is rushing into a JV partnership. Taking the time to select ideal partners goes a long way to serving the people on your list, while meeting your own JV promotion goals. In this session, I guide you through the process of identifying potential joint venture candidates, and then securing your ideal JV partners.
Training 5: Understanding What Your JV Partners Really Want
By this point, you'll see why joint ventures (JVs) are the quickest and most effective way to make a lot of sales and to bring in a truckload of targeted leads. But if you don't give your JV partners what they really want, they won't give you the time of day. In this training, you'll find out everything they want to know, so they feel comfortable putting in significant effort into your promotion.
Training 6: What to Say to Potential JV Partners to Get a YES
As you'll learn, JV partners can be very picky about who they promote. And they have many more areas they feel strongly about, that you'll never know on your own. In this revealing training, you'll uncover what to say (and more importantly, what NOT to say) to get an attractive JV partner to say YES to promoting your product.
This Special Bonus alone brings the value of my offer today up to $15,338!
For the program (and Special Bonus Package) that could make or break your promotions and your business for many years to come.
And that could be the catalyst for raking in hundreds of thousands of dollars (even millions) from just one lucrative JV partnership-driven campaign that goes well. And it's yours Free, when you become a member of my “Signature SolutionTM System” Program today, by choosing the One-Payment Option at checkout.
Start down the road to having your own automatic,
reliable “Signature SolutionTM System” today, risk-free.
Only 2 Payments of $1,197 Today.
Or Claim Our Special “Get JV Ready”
Bonus Package (worth $1,997)
When You Choose Our One Payment Option
of Only $1,997 (a $397 Savings) Today
100% Unconditional Satisfaction Guaranteed
or Your Money Back.
Why It's Important That You Take Action Now
While many expert business owners have good intentions about “fixing” their underperforming businesses, the fact is, most never commit to approaching how they operate differently, so they can enjoy the business and income they desire.
Taking action today will “light the fuse” and prevent you from defaulting to “Oh, I'll get to this some day.”
Look, someday never comes. You know that already. We talked earlier about not taking your shot in life and not knowing how long that life will be. That we only have one chance to make our life everything that we want it to be, and really make it count.
Well this is your chance to take your shot in life. Your chance to:
Stop approaching being an expert in a general manner, operating in the general market, and providing a general solution similar to most solutions in that market.
Put an end to struggle, stress, frustration and disappointment… and not reaching your income goals, no matter how hard you try.
Approach what you do differently, and define a niche market to operate in as an ExpertPreneur®, offering a specialized “Signature SolutionTM ” that is unique to you, that only you can deliver in your unique way, that leverages your unique solution to your market's biggest top of mind problems…
So your struggles begin to vanish, you begin to enjoy what you do more than ever… You helping your target market in a more impactful way, and transforming their lives enabling you to meet and exceed your most audacious income goals.
The time is now, my friend…
Get Started Creating The Business And Income You Desire Today.
Only 2 Payments of $1,197 Today.
Or Claim Our Special “Get JV Ready”
Bonus Package (worth $1,997)
When You Choose Our One Payment Option
of Only $1,997 (a $397 Savings) Today
100% Unconditional Satisfaction Guaranteed
or Your Money Back.
Here's to YOU starting down the path to living the lifestyle of your dreams!