When you dreamed of having a successful Expertpreneur® business, what did you envision?
I bet you saw yourself helping a legion of loyal followers overcome their biggest problems and achieve their wildest dreams… and you earning a steady stream of income from doing what you love, and kissing your financial woes goodbye… finally having the freedom to live life on your own terms. All thanks to your business.
Unfortunately, while all of this is possible to achieve, and more, many Expertpreneurs® never get there. Because they fall into the rollercoaster income trap of not having reliable income from clients or customers each and every month. Making their business a struggle, at best.
Well, successful Expertpreneurs® have discovered that if you can engineer recurring income into your business, you will have a very reliable and lucrative business. And it'll pay you back tenfold down the road.
That's why today I'm showing you the secret to building the most reliable business possible, and how you can join the ranks of the top Expertpreneurs®.
You'll discover what kinds of products bring customers back again and again…
How you can build this easily in your business…
And the biggest payoff of this model you probably never even considered…
The Best Products For Reliable Income
It probably comes as no surprise to you that if you can guarantee sales every month, you'll do well in your business.
However, coming up with products and services your consumers will want to buy over and over again is a little more challenging. After all, once they've bought a product, they have it. What else can you possibly offer?
Well, here are a few examples of products from outside the Expertpreneur® world to give you an idea of just how many ways you can get customers to come back for more.
One very common type is consumable products. If a company develops a food product people like, they have a guaranteed recurring income. Since the product goes away after use, customers who like it have no choice but to keep replenishing it.
Now, certain savvy business owners take this to a whole new level with “sunk money” products. These are products that come tied with a specific consumable. And a great example of this is high-end coffee machines.
Have you ever bought a Keurig coffee maker? They revolutionized the single-cup coffee maker we see so often today.
However, the big money maker for Keurig was not in the coffee machine itself, but the exclusive coffee cups you need to use in it. After all, if you didn't have Keurig brand coffee cups, you couldn't use the machine.
Now, of course, third parties have developed cups that work for a fraction of the price. However, the point is that reliability comes from the refills. So much so, that Keurig is developing a new machine that will only allow their own brand again.
Another popular model is the contract subscription service. And to illustrate that, you need look no further than your own cell phone plan.
When you signed up for your phone service, I bet they threw a lot of incentives your way. They probably gave you a free or heavily discounted phone, as well as other boosts, to get you to sign up for a two year plan.
They did this because they knew they'd be getting a monthly payment from you for the next two years. And they know you'll pay a huge fee if you choose to break the contract.
So no matter what, they're making at least their investment costs back. The rest is just gravy.
The point is, there are a lot of ways to get your customers and clients coming back for more. You just have to think out of the box a little bit.
Get Money From Your Customers Each Month
First of all, an Expertpreneur's® best friend is a membership website. This takes the subscription model I talked about earlier and molds into what you do best – sharing quality knowledge with others.
As an example, think about a fitness video site where you pay to access a huge archive of every possible workout you can imagine. No matter your mood, you can find a thorough, professional workout routine for the day. Giving you endless options at the gym.
This provides so much value, it would take you virtually forever to consume everything. You'd never run out of ideas.
These membership websites offer so many quality resources, they're databases for success. Whenever you have a question, problem, or need a particular tool, you go to this website for exactly what you need.
With that kind of quality, it's a no-brainer to pay $100 a month. After all, it's like having access to an expert at the drop of a hat. And no matter your target market, you can implement this model in your business.
This is a great example of incorporating auto-billing into your business. This means charging your customers' bank accounts once a month automatically, without them having to lift a finger. A great way to guarantee repeated sales.
For example, you could create a coaching continuity plan. Instead of having clients buy one-off coaching sessions, you offer a monthly or yearly coaching program that auto-bills at the end of each month. This allows your clients to spread out their payments, and automates the collection of money each month saving you administrative time and cost. Any good CRM system can be set up to perform this task automatically.
You can increase the value of your coaching program by adding live group coaching calls or pre-recorded webinars to provide even more information and help to your clients.
Finally, an auto-ship model with a physical product works beautifully as an Expertpreneur®. If you deliver a quality information product to your customer's door every month, you'll keep them excited and engaged.
Think about wine clubs – they charge a monthly fee to deliver a few select bottles of wine each month. It's fun for the members because they get to try new things without the hassle of going to the store and making the choices themselves.
And because it's all automatic, they get it every month until they consciously decide to stop it. Which is far less likely to happen than if they actively have to pull out their credit cards each time.
As an Expertpreneur®, you could very easily put together a physical newsletter to send out to your clients each month. Make it chock full of actionable, useful intelligence they can't get anywhere else and they'll eat it up. Bill them automatically every month, and they'll stay with you for a long time, so long as you keep providing value.
If you need a model for your newsletter, look at GKIC's No B.S Newsletter. It's excellent and a great example of how simply you can put together an effective physical product that commands $70 a month minimum.
The best part about all of this is, if you implement even one of these ideas effectively, you'll see a transformation like never before. And your business will become increasingly more valuable down the road when you want to retire.
The True Value of Reliable Income
The beauty of reliable income is knowing your business will stay strong even if you hit a rough patch.
Customers will be spending money with you automatically every month… they'll be enjoying the quality products and services you provide… and they'll be continually referring you to their friends and family. All a boon to your business.
However, if you're a savvy business owner, you'll recognize that the benefits go way beyond this. If you've developed reliable systems for generating income again and again in your business, it will be worth a lot more if you ever want to sell it.
You see, many business owners don't build their businesses with an exit strategy in mind. A huge mistake, in my opinion.
When you develop a system that reliably generates income for you every month, without requiring you to actively pursue new clients as your primary activity, you're developing a desirable business for investors. One that can command a lot of money.
To illustrate, let's say you decide to sell your business in ten years. And you're going to implement a physical newsletter as a product.
After about ten years of running your newsletter, you'll probably hit the million dollar mark annually, if you're doing everything else right in your business – multi-channel marketing, offering multiple product lines, and sending out compelling communications.
Well, when you hire a business broker to help you sell your business, the first thing they look at is your yearly revenue. And, generally speaking, they sell your business for you at FIVE times your yearly revenue.
That means if you get to a million dollars in revenue each year, you'll receive a cash windfall of five million dollars when you retire. Not a bad chunk of change, is it?
Frankly, developing reliable income systems in your business will help you in every way. All you have to do is find a way to systemize your expertise and put it in a membership-style platform.
Bring Your Business to a Whole New Level
Many Expertpreneurs® get into business looking to reach that coveted six-figure mark. It's a popular number gurus throw around.
Well, I'm here to tell you that if you implement what I'm sharing with you today, you'll make it all the way to seven figures. All without putting in an extreme amount of effort.
All you have to do is develop a subscription plan and make it highly desirable for your audience. If you go with a physical product, you're even better off.
It's so easy to implement it would be silly not to give it a go. You only have so many hours in the day, why not leverage them to make you a millionaire doing what you love – helping others?
You'll finally have the business of your dreams. And you'll be able to retire when you're ready and live a life most people never get to experience. So what are you waiting for? Create your reliable, lucrative business today.