No matter how many useful marketing methods you learn, how many secrets you get from the masters, and the connections you make, there is one thing that can still prevent you from achieving your dreams: Lack of Focus.
Now, I realize that sounds a bit obvious, but as I've mentioned before, a huge problem for Expertpreneurs™ is the inability to stick to one idea, one project, one goal.
We tend to get a lot of good ideas very quickly, and want to jump around from one to the other. Then we find it challenging to see things all the way through.
Unfortunately, this is not good for business, or reaching your big goals in life.
So, today, I'm sharing some tips and tactics with you, for honing your focus, so you can achieve more and get on track for success, faster than ever.
I'll show you how prioritizing can triple your income…
Why relationships must be win-win to be successful….
And habits you can develop to become a powerful and focused Expertpreneur™…
You might be surprised how many expert business owners don't actually do this. They have problems with clarity and commitment, and get distracted by new ideas easily.
I call this having “traits” of Attention Deficit-Disorder.
Expertpreneurs™, while perhaps not clinically diagnosed, can certainly exhibit aspects of A.D.D., which are detrimental to their success. And it's more common than you think.
To combat this, you need clarity about your goals, and what you want. What exactly is it that you want to achieve with your life? What differences do you want to make in people's lives? Where do you want to be 3 years, 5 years, 10 years from now? What kind of lifestyle do you want when you retire?
When thinking about this, take your time, and give it some serious thought. It's amazing what people are willing to think about, sit down and plan – parties, vacations, weddings – but overlook spending the most important time… planning their lives.
Do you want to be a successful coach, or speaker, or author, or consultant? Do you want to retire early and live off of passive income? Do you want a large business with people working for you?
Either way, you have to set a goal. Then write it down, and put it on the wall in your office.
The next step is to prioritize what needs to happen in order to achieve your goal. If you're dealing with a 10 year plan, what do you need to do day-to-day, and week-to-week to get there?
Make a list, and constantly reassess it. At the start of the week, think about the three things you must accomplish by Friday to be closer to your goal. Then write them down, in the order of importance.
This will not only allow you to get closer and closer to your goal each week, but help you feel like you are actually accomplishing something. You see, big goals can be daunting, and if we don't “see” progress, we can become discouraged.
Find time each week to evaluate your priorities, and you will get more accomplished than you ever imagined. But be sure to incorporate room into your schedule for the unexpected. Surprises and emergencies can always come up; do this, and you will avoid stress in those circumstances.
Finally, be aware of your level of focus within your day-to-day activities and planning.
For example, if there are three revenue generating projects you want to accomplish, how can you most efficiently finish them? You could try doing them all at the same time, but each project will end up taking much longer to finish, and see revenue from.
When you focus on one project at a time, finish it, and put that product or service on the market… before starting the next one… you will end up getting it done more quickly, while earning income from it as you work on the next project. Potentially tripling your income in the short-term.
That sounds much more appealing, and profitable, doesn't it?
The Right Relationships
First of all, if you have clear focus about what you want, and know your priorities, you will always come into conversations with confidence and positivity. Others will sense that, and want to get to know you. They may also want to become a part of what you're doing, and help you succeed.
You also need to weed out the “negative nancies” in your friendship circles. People who complain and don't like to see you or anyone else succeed. As harsh as it sounds, you need to remove them from your life.
They're demotivating. And they will deplete your energy, and distract you from your goals.
Second, when you are focused, and believe you are on the right track to success, you will be more giving to others. Suddenly you will find that you don't have to worry about others “taking what's yours”, or there not being enough to go around. And you'll be more willing to give of yourself.
And though it should never be your focus when giving, you'll get more in return.
So, think about who you surround yourself with. This includes family, friends and business associates. Are they positive? Is the relationship win-win? Do they push you to improve, and celebrate your achievements?
All of these things are qualities you want in your social circles. To help you stay focused, and make your life better.
In terms of business relationships, you should have at least five core people who regularly encourage you. People who are not only successful in their own businesses, but also have influence over your target market in some way. Think of thought leaders in your field, as well as fellow coaches, trainers, speakers, authors, consultants, etc…
Ideally, they would be more successful than you – already in a place where you want to be. But even if you are on the same playing field, the accountability of working parallel to another Expertpreneur™ can be inspiring.
Last, you want clients who are positive, as well. This may seem to be an odd requirement, but your ideal client is someone who truly desires your service and is appreciative of the work you do. They are supportive and constructive, not negative and destructive.
You can tell the difference pretty quickly in the way they communicate with you.
All of these elements will help you maintain your focus as you work toward your goals. Just be sure to consistently analyze what it is you want, and who is giving you the proper encouragement to get there.
Changing Your Habits
Now, I'm going to ask you to do something difficult.
Do you remember the last time you made a New Year's resolution, and gave up on it by March? Well, you need to rethink that, and actually give it a go for a two or three months.
Why so long? Because while some studies say it takes 21 days to change or develop a habit, some people require more time.
Studies show that if you do a new, more focused activity every day for 66 days, you can actually change old habits. And it's amazing how changing something simple, can change the trajectory of your career and your life. For example, instead of watching an hour of TV in the evening, you work on your new infoproduct.
That's an obvious change. Here's another example… What about not bringing technology into your bedroom before bed, instead, focusing on getting a good night's sleep?
You'll function better, feel better, and have more energy to make it through the day. And that makes it a lot easier to maintain your focus.
Think about your habits that get in the way of your goals, and destroy your focus. Perhaps you are a chronic self-help book buyer, but never take action. Maybe you never write to-do lists. It could be as seemingly insignificant as hitting the snooze bar one too many times in the morning.
Focusing on a few damaging habits per year can transform your life dramatically. You could add more hours to your day, get more accomplished, and just flat-out make more money.
It's been proven over and over again, and it's not hard. Simply make a conscious effort to do the new action every single day, and it will become second-nature.
And if you get off track, it's okay. Studies show that a little derailment doesn't ruin your progress. You just jump back in where you were, as soon as you can.
All you need is some courage and persistence to succeed.
“Take the Freeway”
Brian Tracy famously gave an analogy of taking the back roads vs. the freeway to success. Essentially, no matter who you are, how great your education is, etc… if you don't have a clear-cut plan and total focus on your goals, you will always be on the bumpy back roads.
Earning you far less money in the long run. And causing many more headaches.
For some reason, as human beings, we have a hard time taking care of ourselves. We give advice and solve other's problems, but rarely take the time to truly understand ourselves.
What do you want? How will you get there? The more time you spend thinking about that, creating a detailed action plan, and taking real steps every day, the better off you will be.
Every time you have a small success – even if it is simply writing your “About Us Page” on your website, outlining your marketing plan, or making an important business connection – celebrate it! You are making true progress.
And that's the only way to realize your biggest dreams, and goals.