Because your service is sharing knowledge with others, you can spend a lot of time giving one-on-one coaching, training, or lessons to clients. And while you may charge a decent hourly rate, ultimately you're only getting paid for the time you give. Not a great formula for creating a successful business that gives you a great lifestyle and discretionary free time.
Leading Expertpreneurs® have discovered that leveraging your expertise in strategic ways is the key to breaking away from the time for money trap. They generate a steady stream of clients and income without having to give up all of their free time. Allowing for true freedom while building an Easy, Simple, Lucrative and enjoyable business.
That's why today I'm showing you the best ways to be strategic in your business and just how much it can impact your life.
- You'll discover why you absolutely need a “signature solution…”
- How “premium products” will dramatically boost your bottom line…
- And the secret to becoming peers with the Expertpreneurs® you look up to.
Developing Your Signature Solution
In a competitive and crowded marketplace, it can seem incredibly difficult to stand out. After all, any Joe Schmo can create a website and “start a business” nowadays.
However, as an Expertpreneur® you have the ability to stand out in your market by leveraging your personality, expertise, and passion for helping others. Allowing you to effectively eliminate competition and build a loyal following.
The key to leveraging your uniqueness is by developing your signature solution. Digging deep to discover what sets you apart and putting it at the forefront of all of your messaging.
For example, you can find countless fitness coaches and consultants out there. Yet, few are as successful as Tony Horton of P90x fame. Why do you think that is?
Because he's created a business that showcases his signature way of getting in shape. He injects his big, bold personality into all of his marketing, packaging, and the products, and doesn't shy away from his strong opinions on things.
Sure, some people dislike him, but he's generated a rabid fan base that eats up everything he says because they've experienced tremendous results thanks to his products. And they tell everyone they know about it.
The fact is, you too, can create a business like Tony's. All you have to do is embrace who you are, what you bring to the table and develop your signature solution.
One of the best ways to go about this is to write out your specific formula for helping your target market get from where they are to where they want to be. Focus on how it's different from your competition – perhaps you do your steps in a different order or put emphasis on areas other people neglect. The P90x product is a perfect model for this.
Beyond that, come up with unique names for your process and the individual steps. For example, there are plenty of books on developing and selling products online. However, Jeff Walker created the Product Launch Formula and made a name for himself with his unique voice and solution for Entrepreneurs.
Finally, embrace your “sales story” – your journey to where you are today, and why you've decided to start helping others. People will find inspiration in your journey to overcome your personal struggles and it will help you stand out. Plus, if you're reaching your target market, they will feel a sense of connection with you, having had a similar experience.
When you position yourself in a unique way no one can mimic, you set yourself up for success. You'll generate more clients, get a much more loyal fan base, and make bigger profits than ever before.
Work Once, Keep Making Money
Another major secret to being strategic in your business is developing products once that you can deliver to many people.
By now, you should know that the key to a successful business is attracting a steady stream of prospects that you nurture through education-based marketing. When you take the time to bring in targeted prospects, give them valuable, actionable intelligence, and get them to know, like, and trust you, you'll develop a more loyal and lucrative following.
Once you've taken them through that process, however, you want to offer a low-cost introductory product for them to get a taste of what you have to offer. It should provide the first major step for getting them from where they are to where they want to be.
This may sound stingy, as people buying a product will want the whole solution. However, offering products that move your clients forward step-by-step are not only better for your business, they're better for your clients.
You see, people can't learn everything there is to learn in one course. It's too much information – they'll get overwhelmed and want to give up. Just as proving yourself as an Expertpreneur® is a step-by-step process, helping your clients improve their lives is the same.
When they get your introductory product and see progress as a result of going through it, they'll get excited and want to take things a step further. The transformation will inspire them to keep working with you and keep going.
So, to take your strategic business a step further, you want to be prepared and offer premium packages. These are your opportunity to keep clients with you for the long haul, and continue helping them on their journey to living the life of their dreams.
Premium products come in many shapes and forms. However, the idea is to leverage your knowledge in a few modalities to create a high-quality product.
For example, you can create a package including a certain number of one-on-one sessions, pre-recorded trainings they can access at any time, “done-for-you” templates and worksheets (like fitness plans, marketing plans, etc…), and then access to your personal email address. This would be a high-cost, high-level product with limited enrollment and comes in packages – i.e. they can pay month-to-month, or buy a 6-month or 12-month package.
This helps your clients in a few ways. For one, they get to work very closely with you so you can get to the core of their problems. They also have control over the amount they're spending, while not having to worry about paying for each session, should they choose a bigger package. Which, by the way, is what you want to encourage through discounts and bonuses.
Ultimately, though, the biggest benefit is the relationship you develop and the transformation they see. They'll become a lifelong fan of yours and sing your praises to everyone they know.
And this is the point when you can join the upper echelon of Expertpreneurs® – where people recognize how great you are on a national or even international level. All you have to do is take your strategy to the next level.
Compete With the Elite
Once your clients have worked closely with you to overcome their problems and achieve their goals, they're at a very high level. However, that doesn't mean their work is finished.
Many high-end Expertpreneurs® set up “mastermind groups” for their highest-level clients. These are opportunities to meet face-to-face in a very small group for the highest level of planning, collaboration, and growth.
Major leaders like Dan Kennedy and Perry Marshall hold these every year. Clients will pay anywhere from $25,000 to $100,000 annually just to meet three to four times with these groups. That's how valuable they are to them.
And these leaders aren't scrounging for clients either. Prospects have to fill out extensive applications and submit them for consideration first. Only upon acceptance are they given the privilege of joining the group and paying the fees.
A great thing about mastermind groups is that they offer a chance for you, the Expertpreneur® in charge, to grow as well. You'll discover things about yourself, your service, and your business that you never knew before. And you'll leave with many million-dollar ideas to implement going forward.
Masterminds are so valuable, you'll actually start attracting the attention of the very idols you look up to. Once you get your business to that level, you could be meeting with the very people who inspired you to become an Expertpreneur® in the first place.
Beyond all of these direct benefits, you'll also start commanding attention from major publications, leaders, and media. Talk show producers will ask you to be on to discuss your solution and how you've attracted such high-level names to your world. Getting you national, and potentially international, attention.
Thankfully, masterminds don't have to be complicated. All you have to do is take your solution to its highest level by building out the steps that got you to where you are right now. Then, get great minds together in the same group, and you'll be brainstorming and coming up with big ideas in no time.
Think about how much all of this will impact your business. You'll bring in huge profits, generate extremely influential attention, and actually become peers with the people you idolize. You'll also develop a deeply personal connection with these clients and create friendships that will last for years to come.
And the best part is it's 100% attainable so long as you put the work in and are strategic in your business.
Create Your Five Star Business
Honestly, having multiple levels of products in your business, all the way from the lowest level introductory product to the highest-level mastermind, is what will set you apart from your competition.
You'll not only create a big list of prospects who are interested in your service, but you'll develop long-term, intimate relationships with the people you serve and generate a rabid following who sing your praises. And ultimately, that will lead to you experiencing the financial success you've dreamed of.
So what are you waiting for? Take a long, hard look at your business and see how you can strategize to make it perform better.
Ask yourself: What is my signature solution? How can I create a premium product? What can I provide to my highest-level clients?
When you finally implement these strategies in your business, you'll start to experience the growth and success you've always dreamed of. Get started today!